Our brand
Build with HighLevel as an Affiliate.
This page is your official toolkit for promoting HighLevel while maintaining brand integrity and compliance. Whether you are creating content, ads, videos, websites or social posts, use these guidelines to confidently represent HighLevel in a clear, accurate and on brand way.
Affiliates are expected to follow these guidelines in addition to our Affiliate Policies.
HighLevel history
*Please review the Legal Disclaimer and Affiliate Policies before using or sharing this information publicly.
HighLevel is the AI-powered all-in-one platform helping millions of businesses grow smarter and scale faster.
Built for agencies, entrepreneurs and digital-first teams, HighLevel combines CRM, marketing automation, conversations, payments, websites, funnels and AI tools into a single unified system.
As an affiliate, your role is to accurately communicate how HighLevel helps businesses streamline operations, improve client outcomes and generate revenue without exaggeration or misleading claims.
Founded in 2018, HighLevel remains committed to empowering users with smarter systems and simpler solutions that turn ambition into automated growth.
HighLevel was founded by Shaun Clark, Varun Vairavan and Robin Alex with a mission to transform digital marketing by giving agencies the tools to automate, scale and deliver stronger results for their clients.
Public launch with 1,000+ customers. Team grew to 26 members across 7 countries.
Supported 5,000+ customers during global uncertainty. Focused on tools to help agencies survive the pandemic.
Grew to 10,000+ customers. 1,500+ SaaSPRENEURS generated $32M in direct revenue.
Surpassed 20,000 customers. Helped generate more than $200M in customer revenue.
Exceeded 60,000 customers and $1B in revenue. Innovation driven by community guidance.
Major AI expansion. 2.3 billion leads and 505 million opportunities managed.
Powering 2.2 million businesses. Facilitating 6.9 billion leads and $4.2 billion in sales.
Logo usage for affiliates
Use the HighLevel logo exactly as provided.
Approved versions include HighLevel Space Blue and HighLevel White.
Affiliates may use HighLevel logos solely for promotional and referential purposes and must not imply ownership, partnership beyond affiliate status or official endorsement.
Old logo — do not use
Approved new logo — use this
Do's
Maintain clear space around the logo
Use approved backgrounds only
Ensure legibility at all sizes
Don'ts
Edit, recolor, crop, rotate, skew or add effects
Place the logo inside shapes or lockups
Combine the logo with your own brand mark
Use the logo in a way that implies you are HighLevel
Color swatches
Affiliates may use HighLevel brand colors in marketing assets when promoting HighLevel directly.
Primary colors
Space Blue
#07223D
Nurture Blue
#2896FB
Capture Yellow
#FFD000
Close Green
#17D94B
Background Blue
#095DC3
Supporting colors
Highly Teal
#20EDF1
Background Blue Tint
#E7F3FE
Background Yellow Tint
#FEF9E1
Background Green Tint
#E4FBEA
Typeface
Poppins is the official HighLevel brand typeface.
Affiliates may use Poppins in HighLevel specific designs but are not required to replace their own brand typography elsewhere.
Approved weights
Regular
Medium
SemiBold
Bold
Usage guidance
Headlines use Bold
Subheads use SemiBold
Body copy uses Regular or Medium
Buttons use Medium or SemiBold
Do not stretch, condense or stylize the typeface.
Poppins
Regular
Medium
SemiBold
Bold
How affiliates should talk about HighLevel
Voice and tone
HighLevel’s brand voice is:
Confident
Helpful
Clear
Human
As an affiliate, speak from experience and education not hype.
Recommended language
“HighLevel helps businesses…”
“With HighLevel you can…”
“Designed for agencies and service based businesses…”
Avoid
Income guarantees or earnings promises
Get rich quick or hype driven language
Claims that results are automatic or guaranteed
Framing HighLevel as the only solution on the market
Disclosure requirement
Affiliates must clearly disclose their affiliate relationship such as “I may earn a commission if you sign up through my link.” The disclosure should be easy to notice and clearly stated, whether it’s written or spoken, and shared right next to the content you’re promoting.
Quick reference
Do's
Use official logos and assets only
Be accurate, transparent and benefit focused
Disclose your affiliate relationship clearly
Position HighLevel as a platform not a promise
Don'ts
Do not imply employment and ownership
Do not use misleading testimonials or claims
Do not use HighLevel branding as your own
Do not bypass or contradict official pricing, policies or messaging
Do not exaggerate or misrepresent HighLevel’s features or capabilities
Legal disclaimer
This Affiliate Brand Kit is provided for promotional use by approved HighLevel affiliates only.
HighLevel trademarks, logos and brand assets remain the exclusive property of HighLevel, Inc. Use of these materials does not grant ownership, partnership or authority beyond participation in the HighLevel Affiliate Program.
HighLevel reserves the right to revoke affiliate access, commissions or branding permissions at any time if these guidelines or affiliate policies are violated.
For full terms, requirements and compliance standards, review the HighLevel Affiliate Policies.
Watch the overview
